Privacy e Cookie Policy

Privacy policy

According to art. 13 and 14 of Regulation (EU) 679/2016 – General Data Protection Regulation (“GDPR”), the processing of personal data will be based on principles of correctness, lawfulness, transparency and protection of the privacy of Users and their rights. This Notice illustrates and describes the management methods of the website (property of 4MG Srl) with reference to the collection, registration and use of the personal data of Users who consult it or who release their personal data to use certain web services. The data controller is 4MG S.r.l (VAT Number: 02159770037), with registered office at Via Paolo Casana, 27 – 28921 Verbania (VB).

Navigation data

Data collected automatically. The computer systems and applications dedicated to the operation of this website detect, during their normal operation, some data (the transmission of which is implicit in the use of Internet communication protocols) potentially associated with identifiable users. The collected data includes the IP addresses and domain names of the computers used by users who connect to the site, the URI (Uniform Resource Identifier) ​​addresses of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters concerning the operating system, the browser and the IT environment used by the user. These data are processed, for the time strictly necessary, for the sole purpose of obtaining statistical use information of the site and to check its regular functioning. The provision of such data is mandatory as it is directly linked to the web browsing experience.

Data provided voluntarily by the user

The voluntary and explicit sending of e-mails to the addresses indicated in the different access channels of this site does not entail a request for consent and the possible compilation of specifically prepared forms entail the subsequent acquisition of the address and data of the sender / user, necessary to respond to the requests produced and / or provide the requested service. The voluntary sending, on your part, of e-mails to our e-mail addresses does not require further information or requests for consent.

Collection of personal data

The Data Controller, where the User has given explicit consent, will manage most of the communications and Services through the newsletter.

The newsletter is a periodic communication sent, by e-mail, to the e-mail address indicated by the User, through which the same will be informed of the exclusive initiatives that the Data Controller will make available, such as: exclusive services, news, blogs , forums, prize contests, discussion areas, personalized invitations etc. (“Newsletter”).

The Newsletter may also contain advertising banners, advertisements and advertising offers from both the owner and third parties.

Upon registration, the User will be asked for an email address, which is mandatory and essential for registration purposes.

Methods of data processing

The personal data you provide will be the subject of processing operations in compliance with the aforementioned legislation and the confidentiality obligations which inspire the activity of the Data Controller. The data will be processed both with IT tools and on paper and on any other type of suitable support, in compliance with the appropriate security measures pursuant to Article 5 par. 1 letter F of the GDPR.

Personal data will be disclosed only to subjects delegated to carry out the activities necessary for the execution of the contractual commitments undertaken by the owner and the customer (eg external structures that collaborate directly with the owner in the technical and information management of the website).

The data may also be disclosed to the staff of the owner in charge of managing the website and that dedicated to carrying out marketing activities.

The data are kept for the time strictly necessary to carry out those processing operations carried out in relation to the purposes specified below.

After the retention period, personal data will be destroyed or made anonymous.

Purpose of data processing

The owner uses the Users’ data in accordance with the choices that the User has freely exercised through their consent, at the time of their collection or subsequently, as well as to comply with obligations under the law, a regulation or a community directive.

Only with the explicit consent of the User, the data may be used for the following purposes:

a) make known to the Customer, by sending advertising and informative material by means of periodic e-mails, information regarding the products of the Supplier itself as well as any further initiatives, commercial or otherwise, initiated by the latter.

b) within the limits relevant to the processing purposes indicated, your data may be disclosed to partners, consultancy companies, private companies, appointed as Managers by the Data Processing Provider or for legal obligations or to fulfill your specific requests. Your data will not be disseminated in any way except. The data processors and persons in charge of the processing are promptly identified in the Privacy Document, which is updated on a regular basis.

User rights

The interested party always has the right to request from the Data Controller access to your data, the correction or cancellation of the same, the limitation of the processing or the possibility of opposing the processing, to request the portability of the data, to revoke the consent to the processing. by asserting these and the other rights provided by the GDPR by simply communicating to the Data Controller. The interested party can also lodge a complaint with a supervisory authority or by sending an email to

Holder of the treatment

The data controller is 4MG S.r.l (VAT Number: 02159770037), with registered office at Via Paolo Casana, 27 – 28921 Verbania (VB).

Data communication

The collected data cannot be transferred abroad within the EU or outside the EU and will not be transferred to third parties.

Changes to this information

Without prejudice to the fact that the owner in any case does not proceed to processing operations other than those expressly authorized and / or requested by each User, this information may be subject to changes to comply with new provisions of the law or with the changed processing policies of data of the owner.

Each updated version of this information will be made available on the Site in the dedicated section: the owner therefore invites all Users to periodically consult the Site to always be informed of the latest version uploaded.

cookie policy

“Cookies” are alphanumeric identifiers that are sent to your computer, mobile device or digital tablet through your Internet browser in order to recognize you and offer you personalized services. We use cookies for the purpose of browsing our Site, to store your preferences, provide you with a better customer experience and optimize our Site by providing you with customized content according to your needs.

Session cookies

These cookies are used to ensure that the visitor navigates the Site and do not store any personal data. They allow the correct functioning of some basic functions, such as accessing the account, browsing or adding a product to the cart. These cookies are active only for the reference session and are automatically destroyed when the browser is closed.

Analytical cookies (Google Analytics)

We use software to analyze certain visitor information, including traffic on the Site, browser usage, number of new visitors, marketing activities and orders placed. This data helps us improve our Site, your shopping experience and our campaigns. The data collected by these cookies can only be viewed by the dedicated Alpyland staff, but they do not store any personal data.

Third party cookies

Google, Facebook, Instagram

4MG S.r.l. allows partner companies to use cookies to display targeted advertisements. These cookies help us to follow visitors who have selected advertisements and to interact with them. Each company uses its own tracking cookies and the data collected is not interchangeable. No personal data is stored.

Sharing tools uses the “sharing” functionality of contents through social networks such as Facebook. 4MG S.r.l does not control the dissemination of these cookies and we therefore invite you to consult the websites of the relevant third parties for more information on their use of cookies.

Cookie setting

Most browsers are set to automatically accept cookies. You can change your browser settings to disable the reception of cookies on your computer or associated device. Some browsers have a setting that allows you to delete cookies at the end of each visit. The Help section on the toolbar of most browsers explains how to refuse the receipt of new cookies, receive a message indicating receipt or how to disable them. You can also choose to disable or delete the cookies used by the software associated with your browser, by changing the settings of these software or by visiting the website of the relevant publishers.

The settings can change your conditions of access to our services that require the use of cookies. If you have set your browser to refuse to receive all cookies, you may not be able to make purchases or take advantage of some essential features of our Site.

Alpyland is open today. Come visit us!
Alpyland is open today. Come visit us!